Honda has been a key partner for the National Hockey League (NHL) since 2007 and will continue to be so for years to come. Recently, the two sides announced that they agreed to renew their sponsorship deal for several more years. The NHL is broadcast in multiple countries worldwide and has franchises in the United States and Canada.
Honda Will Have a Broad Presence
Honda will have digital advertisements superimposed along the sideboards during nationally televised NHL games and on the ice during certain game points. The company will also post ads on the NHL's social media pages and other online properties the league owns. Finally, the company will sponsor key events such as the Winter Classic, Four Nations Classic, and other big games during the regular and postseasons.
Sustainability a Focus for Both Brands
The two brands will promote each other's efforts at sustainability. Honda's efforts focus on developing vehicles that produce zero environmental impact by 2050. In addition, the company wants to produce only electric and fuel-cell vehicles by 2040 to help reach that goal.
For the NHL, sustainability is important because hockey has traditionally been played on natural surfaces. Although hockey is no longer played on a pond, players and fans alike generally respect where the sport came from and share a desire to see it last for decades to come.
If you are ready to buy a new or used Honda vehicle, don't hesitate to contact us today. We can schedule a test drive, help you apply for financing, or evaluate your trade-in in a timely manner. You can reach us online or by stopping by our lot as soon as possible.
